Are you looking for the best ways to promote and grow your dropshipping brand in 2022?
The eCommerce market is massive. Shopify estimates indicate it will be a $5.55 trillion industry before the end of 2022. In such a booming industry, dropshipping is one of the simplest and most appealing ways to venture into eCommerce today.
As appealing as running a thriving dropshipping business may sound, it might also be one of the most competitive spaces in the online market. For a flourishing eCommerce store, there’s so much to it than only having a great product. Like any other business, you will need a dropshipping marketing plan.
In this guide, I’ll share the best marketing strategies we use at Devachi® to grow our clients’ dropshipping businesses. I will cover the following strategies that you can use to promote your dropshipping store:
- Search engine optimization
- Organic & Paid TikTok
- Customer reviews & testimonials
- Paid advertising
- Retargeting campaigns
- Email marketing
- Guest posting
- Niche forums
- Upsells and cross-sells
- Video Marketing
- Referral program
Let’s start by getting a clear understanding of the entire dropshipping concept.
What is dropshipping?
Dropshipping is a fulfillment method in which an online store doesn’t stock the products it sells. The seller purchases inventory from a wholesaler or manufacturer – who usually fulfills the order directly to the buyer.
It’s an attractive model for many sellers as they don’t have to purchase or stock any inventory upfront. The barrier to entry is low as this business model requires little capital upfront.
Why do you need dropshipping marketing?
For your dropshipping business to succeed, you need a great marketing strategy. There is a high possibility you aren’t the only online store selling the product. Therefore, your store must stand out to beat the competition.
When dropshipping, you will not be directly involved in the product. Therefore, marketing your online store is the only thing you have absolute control over to help you grow your business. And when done correctly, marketing will earn you the trust of customers.
13 Effective ways to market your dropshipping store
Here are proven marketing strategies that will make a massive difference to your dropshipping business.
1. Promote your dropshipping store through SEO
Search engine optimization is one of the dropshipping businesses’ most effective marketing strategies. It takes a bit of time, but the ROI is excellent.
Search engine optimization refers to the process of improving your website or online store to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines.
When executed correctly, search engine optimization improves your online store’s visibility on search engine results pages.
Better visibility in the search results increases the likelihood of more traffic reaching your dropshipping store.
SEO strategies for your dropshipping store
The SEO process can be grouped into three main types, namely:
- Off-Page SEO
- On-Page SEO
According to Backlinko, Technical SEO ensures that a website meets the technical requirements of modern search engines to improve organic rankings. Essential elements of technical SEO include crawling, indexing, rendering, and website architecture.
Neil Patel defines Off-Page SEO as the activities you and others do away from your website to raise a page’s ranking with search engines.
And finally, On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
To start SEO content marketing, you’ll need to write helpful, insightful, and exciting posts that your target audience will want to read. Then you can use your posts to send more traffic to your dropshipping store.
Great blog content should include tips and guides, reviews, and any information your potential customers find interesting. For example, if you run a dropshipping store in the drone niche, you might want to write helpful posts on how your potential customers can unbox, set up, and troubleshoot a drone.
How should you optimize your dropshipping blog posts for SEO?
Keyword research should be central to your dropshipping SEO strategy to dominate the search engine results pages. The first step is finding keywords your potential customers type on search engines and writing optimized blog posts targeting them.
You are probably wondering how to find these keywords.
You can use free or paid SEO tools such as Ubersuggest, SEMrush, Ahrefs, Google Keyword Planner, Moz, and Keywords Everywhere, to name a few.
Each tool has its keyword research process, but they all follow a similar method – you must type a keyword idea relating to your business or your competitor’s website to get more keyword ideas.
A good strategy for your dropshipping business would be to target long-tail keywords. For example, instead of targeting a keyword like ‘drones,’ you target a more specific keyword such as ‘best drones for a beginner.’ These types of keywords are most likely what your potential customers are typing.
Another important factor is to target keywords that have the right intent. Your dropshipping store should include keywords related to the products you offer. For example, don’t target ‘Drone Repairs’ if you don’t provide the service.
Other dropshipping SEO strategies to promote your store include getting high-quality, relevant backlinks from Authority websites, optimizing your meta titles and descriptions, and ensuring your dropshipping website is fast enough and offers an excellent experience to users. Finally, remember to optimize your product descriptions for the right keywords.
2. Use TikTok to get more customers for your dropshipping store
There is no doubt that TikTok has taken the social media world by storm. In a few years, it has become one of the most popular platforms among Generation Z users. And as more brands and businesses begin to create accounts on the platform, there is no doubt that TikTok can contribute to the growth of your dropshipping store.
How TikTok can help you promote your dropshipping business:
Drive traffic to your website or online store
The first and most apparent way that TikTok can help you grow your business is by driving traffic to your website or online store. If you create engaging and creative content, there is a good chance that users will click through to your website or store to learn more about your products or services.
Increase brand awareness and reach
Another way TikTok can help you grow your business is by increasing brand awareness and reach. With billions of active users on the platform, there is a good chance that your content will get to people who were not previously aware of your brand. This can ultimately lead to more website visitors and customers.
Generate leads and sales
Finally, TikTok can also help you generate leads and sales for your business. If you include links to your products or services in your videos, there is a good chance that some users will click through and make a purchase. This can help you boost your revenue and grow your business.
In 2022, Tiktok is the best way to advertise your dropshipping business.
3. Grow your dropshipping store using customer reviews & testimonials
Customer reviews and testimonials can be a great way to promote your dropshipping store. By featuring positive reviews from happy customers, you can show potential customers that your store is a trustworthy and reliable source of high-quality products.
You can use customer reviews to promote your store in a few different ways. You can feature them prominently on your website, social media accounts, or email marketing campaigns. You can also create short video testimonials that give potential customers a quick overview of what your store has to offer.
If you’re only starting, you can use customer feedback from your product supplier’s website. Dropshipping stores that purchase from websites such as Aliexpress do this.
Once you generate your reviews, you can always replace the snapshots with your own.
4. Explore the power of paid advertising (Google ads and social media marketing) to boost your dropshipping business
Driving enough traffic to your dropshipping store can sometimes be challenging. That’s where paid advertising comes in. Paid advertising has the potential to make your products more visible to a specific group of people.
Paid advertising on platforms like Google Ads and social media allows you to reach your target audience. These advertising platforms give you complete control as they enable you to set your goals, the demographics and interests of your target audience, budget, and location.
An effective strategy for dropshipping stores is running relevant ads with a discount coupon as an incentive. Coupons will encourage your audience to visit your store and make purchases.
Paid advertising also enables you to target existing customers and email subscribers to encourage them to purchase more from your store.
5. Implement effective retargeting strategies in your dropshipping business
According to Larry Kim’s article on conversion rates, 98% of people who visit your dropshipping store won’t convert into customers. However, you shouldn’t be content with getting sales from only the 2%.
Instead, you should try to convert all your website visitors into paying customers.
Retargeting is when you display relevant display ads and marketing content to people who visited your dropshipping store but didn’t take any significant actions. These ads appear on other websites that these people visit after leaving your store.
There’s a 70% chance that retargeted website visitors will purchase your products over your competitors.
An effective dropshipping retargeting ad should have a relevant hook that draws the viewer’s attention. The ad should have a persuasive headline alongside the product they viewed on your website.
6. Promote your dropshipping store through email marketing
Email marketing is one of the most effective marketing strategies you can implement to promote your dropshipping business.
Through building a list of subscribers and sending them timely, relevant emails, this strategy allows you to:
- generate leads
- drive sales
- build loyalty
- Convert abandoned carts into more sales
You must do a few things to ensure your email marketing campaign is successful.
First, you need to build a subscriber list. You can offer a freebie or discount in exchange for an email address.
Second, you need to send timely, relevant emails. This means segmenting your list and sending emails that are targeted to each segment.
Finally, you need to measure your results and make adjustments as needed.
By following these tips, you can use email marketing to promote your dropshipping business and see success.
7. Build your dropshipping store’s credibility through guest posting
If you’re looking to promote your dropshipping store, guest posting is a great way to do it. You can reach a new audience and build up your store’s visibility by writing articles for other blogs in your niche.
To give you an idea of the power of guest posting, imagine what 10,000 loyal email subscribers would do for your dropshipping business.
Gregory Ciotti used guest blogging to add 36,733 more qualified subscribers to his email list. That’s a fantastic feat, isn’t it?
When guest posting, be sure to include a link back to your store in your author bio. This will help drive traffic back to your site and increase sales.
Additionally, try to focus on writing posts relevant to your products and niche. This will ensure that the people reading your posts are interested in your offer, increasing their chances of purchasing from your store.
8. Join and participate in your dropshipping niche forums
Niche-specific forums can be a great way to promote your dropshipping business. By engaging with potential customers in these forums, you can build trust and credibility and give them a taste of what it’s like to purchase from your store.
Here are a few tips on how to use niche-specific forums to promote your dropshipping business:
Find the right forums relevant to your dropshipping niche.
There are thousands of forums out there, so it’s crucial to find the ones that are most relevant to your business. Start by searching for forums specific to your niche, such as “pet lovers” or “fashion lovers.”
When you first join a forum, take some time to introduce yourself and your business. Let other members know what you’re all about and why you’re interested in participating in the forum.
Share your expert knowledge.
One of the best ways to promote your business on a forum is to share your expert knowledge with other members. If you provide valuable information and insights, people will be more likely to remember your business when they need your products or services.
Offer exclusive deals.
Forums are a great place to offer exclusive deals and discounts to members. This can help you build relationships with potential customers and may even lead to some sales. Just be sure not to violate any forum rules when offering deals.
The key to being successful on forums is to participate regularly. The more active you are, the more likely people will remember your business. So set aside time each week to post on forums relevant to your business.
9. Hire some micro-influencers in your dropshipping store’s niche
According to ClickZ, 22% of large purchase decisions by 18-34-year-olds are influenced by influencer endorsements.
Using micro-influencers to increase sales can be a great way to reach new customers and grow your dropshipping business.
Micro-influencers are people with a large social media following who are considered experts in their specific niche.
By partnering with a micro-influencer, you can tap into their engaged audience and promote your products or services.
There are a few things to keep in mind when working with micro-influencers:
- Do your research. Not all influencers are created equal. Make sure to look at their social media presence and engagement levels before reaching out.
- Be clear about what you want from the partnership. Influencers are busy people and need to know what’s in it for them before agreeing to work with you.
- Keep it professional. This is a business partnership, so treat it as such. Don’t try to be friends or follow the influencer. This will come across as try-hard and unprofessional.
- Promote, promote, promote! Make sure to share the influencer’s content and tag them in it. This will help increase their reach and let their followers know you’re working together.
- Say thank you. A simple thank you goes a long way. Be sure to show appreciation for their work once the partnership is over.
10. Connect with your dropshipping store’s customers through microblogging
Microblogging is another insanely effective marketing strategy you could implement to promote your dropshipping store.
Microblogging is a type of blogging that allows users to share short updates or thoughts quickly and easily. Unlike traditional blogging, which typically requires longer posts, you can microblog in just a few words or sentences.
There are a few ways you can use microblogging to promote your dropshipping store:
- Share exciting or newsworthy content related to your niche. This could be blog posts, infographics, images, videos, etc., that you think will interest your target audience. Make sure to include a link back to your store in your posts so people can easily find it.
- Use hashtags to reach a wider audience. Using relevant hashtags in your posts makes it easier for people to find your content and visit your store.
- Connect with other stores and influencers in your niche. Microblogging is a great way to build relationships with other businesses and influencers in your industry. You can share content, collaborate on projects, and help promote each other’s products and services.
11. Implement up-selling and cross-selling strategies in your dropshipping store
It costs more to acquire new customers and sell to them than to existing ones. It’s also easier to get impulse buys from customers who already know your brand than from those who don’t.
Upselling and cross-selling enable you to encourage impulse purchases and boost your dropshipping store’s revenue in a big way.
To upsell or cross-sell successfully, you need to understand your customers’ wants and needs. Once you know this, you can provide them with tailored recommendations for products or services that will complement their purchase.
The key to upselling and cross-selling is ensuring that your recommendations are relevant to the customer and their specific situation. For example, if they are buying a new car, you wouldn’t recommend engine oil as an upsell. However, if they purchase a new phone, you might suggest a case or screen protector as an upsell.
Here are some general tips for using upselling and cross-selling to increase your sales:
- Get to know your customers and what they need. The better you understand your customer’s needs, the easier it will be to make relevant recommendations.
- Make sure your recommendations are targeted and relevant. Don’t try to sell everything to everyone – focus on selling products or services that complement what the customer is already interested in.
- Be helpful and knowledgeable about the products or services you recommend. Customers will be turned off if you sound like you’re trying to sell. Instead, focus on being helpful and providing valuable information.
- Use data to inform your recommendations. If you have data about what other customers have purchased, you can use it to make more targeted recommendations.
- Offer discounts or special offers on upsells and cross-sells. Customers are more likely to bite if they feel like they’re getting a good deal.
- Make it easy for customers to say yes. The easier it is for customers to take advantage of your upsell or cross-sell, the more likely they will do so. For example, if you’re selling a surfboard, offer a payment plan or allow customers to pay with their credit card.
12. Showcase your dropshipping products using video
Video marketing has helped more than 80 percent of marketers increase website traffic, time spent on their websites, and users’ understanding of their product or service. 84% of consumers decide to buy a product after watching a brand’s video.
Video marketing is a powerful way to educate consumers about your product, drive engagements, and improve your brand’s visibility.
Use video content to showcase your product, provide unboxing and set up guides, and other creative ways. This increases your audience engagement and drives massive traffic and sales in your dropshipping store.
You can showcase these videos on your social media, YouTube channel, and ad campaigns. You can also encourage your customers to create these videos to provide social proof.
13. Bonus: set up a referral program in your dropshipping store
The final cost-friendly marketing strategy for your dropshipping business is setting up a referral program.
For your dropshipping store to ultimately benefit from a referral program, follow the following guidelines:
- Create attractive visuals for your referral program. This could include social media posts, flyers, or even a video explaining how the program works.
- Share these visuals with your followers and encourage them to participate in the program.
- Give existing customers an incentive to refer their friends, such as a discount or freebie.
- Keep track of referrals and follow up with customers who make them. Thank them for their help in spreading the word about your store!
What next for your dropshipping store?
Dropshipping might be seen as a simple way to venture into eCommerce. However, running a successful dropshipping store requires you to step up your marketing efforts and business acumen.
The reason why most dropshipping stores fail is mainly because of failure to determine and implement the most appropriate marketing strategies.
Dropshipping is for you if you are considering getting into eCommerce but don’t want to keep inventory. Implement the dropshipping marketing tactics I have outlined above, and you will be on your way to a successful dropshipping business. Just like our clients!