Every modern business is now adopting a digital marketing approach in its operations. Covid-19 brought about some changes in our livelihoods that included people working from home, restricted movements, and reaching some of our potential clients has gotten even more challenging. So how do you determine the best digital marketing agency to hire?
Companies are creating digital marketing departments, while some are partnering with digital agencies to help them reach their target audience. Here are some simple tips on determining a digital marketing agency in Kenya to handle your marketing.
Start by asking the right questions
What are the marketing requirements of your company?
The first step in choosing a top digital marketing agency in Kenya is to figure out your company’s marketing requirements. Do you need a new website done? Pay Per Click? Search Engine Optimization? Analytics? Look at your in-house team and, on your own, figure out if they can strategize, implement and optimize the most effective marketing strategy.
Looking at your in-house marketing team, determine their more potent skills. What marketing tactics have you in mind but haven’t implemented yet? The responses to these questions will shed light on the services you need to outsource to complement your company’s goals and objectives.
How does the marketing agency run its own business?
When an agency can generate marketing results for themselves, that’s a good sign that shows they’ll help you do the same. So if you’re thinking about hiring an agency for blog management, how do they run their blog? How do they handle their social media accounts if you’re thinking about hiring them for social media promotion? If you want to hire them for SEO, how do they rank in their industry? You can verify these details on your own and also ask the agency. Case studies and customer testimonials are also a good sign but always double-check on your own rather than trusting them at face value. If the marketing agency doesn’t “practice what they preach” for their own business, it could be a red flag that they don’t believe in or are capable of their services.
Let us brag a little; we are on the first page of Google when you search for the term “Content Marketing in Kenya,” which means our content strategy is paying off.
What marketing results do they promise?
When you’re in an industry that has a low barrier to entry, you’ll inevitably have to deal with people who claim to know what they’re doing but do not know. Marketing is one of those industries. There are plenty of marketing agencies and freelance Internet marketers that promise the world to customers to close the deal but lack the staff and the skills to deliver. In the worst cases, they keep charging you money every month and say that it will take a long time to see organic traffic results, even though they know their actions will never deliver results.
Agencies should also not guarantee bottom-of-the-funnel results because too many factors are involved, specific to each company, that might cause differing ROI. For example, you could make all the right moves for your marketing, but results will take longer if you’re in a more competitive market.
You can filter out fake or low-quality agencies by asking them for their “key benefit.” What makes them different? What are their digital strategies for getting your result?
What do they charge for their marketing services?
You can easily filter out low-quality agencies through price. Many businesses want to save money, so the price is usually the first thing they ask. However, if you find an agency that charges low prices, then chances are they deliver low-quality results, too. Think about it from their perspective: if the agency prices itself too low, they make lower margins on their services. And, they’re less likely to go the extra mile for your business because there’s not much incentive. Agencies that charge higher prices treat their clients with more generosity because they can afford to do so. Don’t cut corners when finding the right agency for the job.
When seeking an agency, here are some things to keep in mind:
- Define your marketing requirements before you look
- Check out how the agency runs its business and understand what metrics they value most
- Make sure that they don’t over-promise or guarantee results
- You get what you pay for — low fees often means poor service
When choosing a digital marketing agency, you’ll need to know:
- What marketing agencies do
- The right questions to ask to determine if they will meet your needs
- Whether it makes more sense to hire an agency or just go in-house
- What results you can expect by looking at an agency’s case studies
The right digital marketing agency can generate millions of dollars in revenue for your business, give you peace of mind by handling everything for you, and allow you to avoid the cost of setting up a team in-house. That way, you can focus your time on your strengths and perfect what you’re already good at instead of worrying about your online presence. Feel free to discuss your digital marketing needs with us. No obligations.