Every website owner wants their website to rank higher on search engines such as Google and Bing. However, some simple SEO mistakes cost your efforts and what is even sadder is that you might not realize them. In this article, we shall explore some of the simple but costly mistakes.
Users enjoy browsing through website pages that load faster. If your website takes over 3 seconds to load, users will probably get frustrated, resulting in a bad user experience. Don’t be a victim of this SEO mistake. Site speed is one factor Google uses to rank websites. Tools like GTMetrix and Pingdom tools besides Google’s Page Speed Insights can help you find out how fast or slow your website is. You will be able to learn how you can improve speed. Feel free to reach out to our SEO experts for assistance.
Ignoring Image Tags
It is one of the most common SEO mistakes. We understand you have beautiful images in your content, and the engagements are promising. However, images that lack proper tags are invisible to search bots. Ensuring you label your pictures properly with descriptions, alt attributes, and captions that clearly outline their purpose will help search bots better understand your content, which is good for your SEO.
Missing XML Sitemap
Have you generated one? If not, it might be the sole SEO mistake stopping you from ranking higher. Why? Because this tells search engines the pages to index on your website and the relationship between the individual pages. Free tools like Yoast SEO and screaming frog can help you achieve this.
Site maps tell Google and other search engines what pages to index while robots do it the other way round; it tells search engines what not to index – this is important, especially when you have URLs that link to data you don’t want on the web for the public to access.
Missing 301 Redirects
A 301 redirect is a permanent way to take users who search for your old website to your same but new updated site. This technique is ideal for rebranding websites and protecting web owners from losing their existing clients and site authority. The 301 redirect tells the search engine that the old URL has moved to a new URL and that it should therefore pass on all the link authority. Without a 301 redirect, users will get errors, and this will hurt your SEO rankings.
If you are technically skilled enough to rectify these mistakes, we advise you to go ahead. Alternatively, these SEO experts can do a free audit of your website and provide more insights on achieving higher rankings.